Model Comparison

 Marketing-Led Media

 Big Public Media

Funding Model
Advertising Funding
Democratically Determined Funding
Who Pays?
citizens pay
citizens pay
How?

Citizens pay a hidden cost that is built into the price of almost all goods and services that pays for advertising. Corporations (large or small) with products and services to sell pay the media outlets money to present their advertising and the revenue from this goes to operating the media business and making a profit.

Citizens pay a visible highly progressive general tax. Ad-free Media outlets receive a share of the resulting pool of money, proportional to their use by the public. Where not directly measurable, use would be determined by independent audience measurement systems like Nielson Ratings. Each media outlet’s share of the pool would go to operating the media business and to making a profit.
Who Benefits?
  • Corporations
  • Advertising agencies
  • Media Outlets
  • Consumers
  • Society
  • Media Outlets
Pros
  • Creates employment for people who work in the advertising industry
  • eliminates the opportunity that now exists to buy an audience
  • eliminates the waste of millions of man hours due to advertising
  • replaces a system where money can buy you a voice in the public sphere with a system where we all have an equal opportunity to express ourselves publicly
  • allows market forces to operate based on real demand not the false demand created by advertising. Business success will depend on delivering quality without hype
  • eliminates the censorship problem we now have, in that media owners, writers and editors self censor so as not to offend the advertisers who fund their work
  • provides all information, news and entertainment  on request for everyone without charge, with no advertising, no paywalls and no piracy
  • eliminates the cost of advertising that is built into the price of goods and services, generating a customer savings to offset the cost of a new tax. Although Big Public Media  will increase taxes it should also allow an equivalent reduction in consumer prices.
Cons
  • not democratic
  • increases consumer prices
  • wastes people’s time
  • interferes with the market
  • drowns out citizens’ free expression
  • censors content
  • widens the income gap
  • wrong and detrimental to society
  • would result in a tax increase
  • would result in job losses in the advertising industry
  • would require a one time compensation and retraining program for the advertising industry

REDbig