Model Comparison

 Marketing-Led Media

 Digital Public Library

Funding Model
Advertising Funding
Democratically Determined Funding
Who Pays?
citizens pay
citizens pay
How?
Citizens pay a hidden cost that is built into the price of almost all goods and services.

Firms and individuals, with products, services, and ideology to promote, pay advertising brokers money to present their advertisements. The advertising on average generates two to three times as much profit as is invested in it. The revenue from this goes to paying for production of media-content and to paying a profit. Both the cost of media-content-production and the two to three times profit gouge is paid for by the people who are the content-experiencers. Not every individual in every case but as a group enough of the content-experiencers fall prey to advertising pitches to the extent that they purchase enough at inflated prices to provide all the funds.

That is the reality. The myth is that advertising gives us free media.

Citizens pay a visible highly progressive general tax that is used to fund a National Digital Public Library.

The National Digital Public Library on agreement with media-content-copyright-holders makes their content available for use by the public. If the content is advertising-free, The Library pays the copyright holders fees for service based on the level of use of their content by the public.

• Payment is automatic triggered by use.
• Users have a manual option to clawback to the Library payments they have triggered if for any reason they deem the content to be inappropriate or unworthy. This manual claw back option is intended to discourage those who may want to profit form deception.
• Payments are made on an inverse popularity pay scale. This is to provide boosted funding for production of local content and content produced for other smaller niche audiences.

Who Benefits?
  • Wealthy people who have ownership in firms that advertise
  • Wealthy people who have ownership in firms that are advertising agencies
  • Workers employed by the advertising industry
  • Firms and individuals that produce media content
  • People who experience media content
  • Firms and individuals that produce media content
Pros
  • Creates employment for people who work in the advertising industry
  • Provides funding for media-content-production
  • Provides funding for media-content-production
  • eliminates the opportunity that now exists to buy access to an audience
  • eliminates the waste of millions of man hours due to advertising
  • replaces a system where money can buy you a voice in the public sphere with a system where we all have an equal opportunity to express ourselves publicly
  • allows market forces to operate based on real demand not the false demand created by advertising. Business success will depend on delivering quality without hype
  • eliminates the censorship problem we now have, in that media owners, writers and editors self censor so as not to offend the advertisers who fund their work
  • provides access to all information, news and entertainment  on request for everyone without charge, with no advertising, no paywalls and no piracy
  • eliminates the cost of advertising that is built into the price of goods and services, generating a customer savings to offset the cost of a new tax. Although a Digital Public Library  will increase taxes it should also allow a more than equivalent reduction in consumer prices.
Cons
  • not democratic because it creates a huge opportunity for the rich to buy a dominating voice in the public conversations
  • increases consumer prices
  • wastes people’s time
  • interferes with the market
  • drowns out citizens’ free expression
  • censors content
  • widens the income gap
  • wrong and detrimental to society
  • would result in a tax increase
  • would result in job losses in the advertising industry
  • would require a one time compensation and retraining program for workers in the advertising industry

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