Promoting the idea of creating through legislation a Digital Public Library: a Library where firms or individuals can upload their copyrighted content and where, if the content is free of advertising, the library will automatically pay the owners of the content a fee when their content is used by the public. This use-based payment system is democratic. If, for any reason, the user deems the content to be inappropriate or unworthy, there will be a manual option for the user to claw back the automatically triggered payment to the Library. This manual claw back is intended to discourage those who may wish to profit from deception.

The Main Problem

Advertising-funded media is not democratic. It acts as a big megaphone for the rich, enabling and amplifying the relentless elite efforts to control public opinion. A basic principle of democracy is that citizens should have equal access to power. Those who have money can make their voice heard in the mass media simply by buying advertising time or space. That is undemocratic.  —  Solution — When people have the opportunity to access all digital content through the window of a Digital Public Library it will become the preferred window both for people to access media content and for firms and individuals to profit from use of their work. It will be the preferred and dominant window because it will have no paywall and no advertising. This will severely limit the undemocratic opportunity that now exists to buy a larger and more far reaching voice in the public conversation.

Digital Media Economics

There is no scientific economic study showing that our current systems for funding digital media content production are efficient. The marketing-led, advertising-funded digital media exacts a toll on both our time and our personal finances. The cost of advertising is hidden in prices. On average together the audience fall prey to advertising pitches to the extent that they not only pay for the cost of production of the content they experience but they also pay two to three times more, which goes to profits for the advertisers. In Canada where the annual Ad Spend is about $14 billion a year. The profit gouge is therefore somewhere between $28 billion and $42 billion a year. We have a service that is costing people more than $42 billion a year in hidden costs. By eliminating middlemen and adding a relatively small administration cost, a Digital Public Library could provide a better service for much less because people would not have to pay the hidden costs of advertising.