Digital Public Library Project FAQ – Frequently Asked Questions:
If it is good it does not need to be advertised in the media.
Big Public Media:
Question: 1. Without ads, how will people know what to buy?
Question: 2. How will businesses let people know about their new products or services?
Answer: 2. Consumers will rely on trusted third party reviews of products and services. Job number one for a media outlet under a Democratically Funded Media System, will be to keep an audience and they will do that by building trust and they will build trust by showing the audience important truths or quality art. Businesses with a new product or service will notify media outlets that specialize or include third party product reviews in their content. A new product that is somehow better or cheeper than anything else is important news. And a new product that is a rip off is also important news.
Question: 3. How will you get people to accept paying a tax so that they can, free of charge, have access to all media news and entertainment?
Answer: 3. People will accept paying a tax for this kind of service when they understand that it is going to save them at least as much as they would be paying as a tax and that it will result in big savings of wasted time. For the numbers on the big savings: Big Rip Off
It is a rip off! and it is a lie that advertising funded media gives us access to “free” information and entertainment. In effect consumers pay a hidden goods and services tax that is used to sponsor our media. In almost every transaction part of the cost to the consumer is the producer’s and distributor’s advertising cost.
The money comes from the consumer to the producer and then goes to pay for “free” media. The entertainment and information we demand are in themselves products. Our own agenda is to be entertained and informed. We accept the interruption of our agenda by commercial advertising on the false pretense that we are getting something for free. Something that we could not afford otherwise. The irony is that we are paying anyway. If advertising were not allowed to sponsor our media, this hidden tax would be gone and everything should be able to be sold for 2% less, (2% of the GDP is spent on advertising in the media). If the government then added a visible media GST of 2% the cost of a product would be back to the same level for the consumer.
- “Everybody’s against taxes. In a functioning democracy you’d be in favour of them.” Noam Chomskey
- Taxing to sustain an advertising free media is smart taxing. Again For the numbers on the big savings: Big Rip Off
Question:4. How will you keep the government from controlling the content?
Answer:4. Of course we don’t want a soviet style media where the government controls the content. We don’t want either government control of the media or control by the super rich. To insure against state control of publicly funded media – It is essential that the way public funds are dispersed is democratically determined. The simple way to achieve democratically determined funding is for the state to be responsible to pay a micro payment to a copyright owner each time a person uses ad-free content. That way the population’s choices determine what levels of public funding each and any media outlet merits.
With the Democratically determined funding model the government pays but based on those arm’s length independent audience measurements. This system is not only democratic but a proportional democracy. It puts the consumers – the people – the citizens in control of content.
Question:5. What about free speech? Is funding ad free media taking away a media outlet’s right to say whatever it wants.
Question:6. How is this democratic?
Answer:6. Democratic in that use becomes a vote. By requesting and using media content a person automatically triggers payment. Each person has an equal opportunity to direct a payment to the actual owners and distributors of the media content being served.