You Never Change Things By Fighting The Existing Reality.
To Change Something, Build a New Model That Makes
The Existing Model Obsolete
– Buckminster Fuller
Democratically Funded Ad-Free Media – Big Public Media with democratically determined funding
The design for this funding model for the media was built on the wishes to have a system where:
1. everyone has equal access to information
2. everyone has an equal say in how public funds are dispersed to content owners and distributors
There are three parts to the system:
1. Collecting Revenue – The government acts as a fund collecting utility to amass a pool of funds through highly progressive taxation.
2. Payment for use – Funding for each provider would be proportional to the use by the public (democratically determined funding). Under the condition that media content is ad-free, an independent body (in Canada, perhaps a branch of the CRTC) would be given the mandate to disperse these funds to content creators and distributors based on use by the public. Payment should be automatic micro payments triggered by each use, and where that is not possible, triggered by independent audience measurement systems like the Nielson Ratings*.
3. Claw back – The user has the opportunity and right to manually claw the automatic payment back to the pool of funds, if the user deems the content unworthy.
It is a system where neither the government nor wealthy interests will have any say in what media gets funded. As it should be in a democracy, it will be the citizens’ choice.
Two additional conditions on the funding formula are necessary. There has to be: 1) an extra subsidy for media to present minority views and 2) for a period of perhaps for 20 or 50 years, subsidy for print and broadcast media for the sake of people who cannot afford to use, or learn to use the internet.
With few exceptions people dislike Interruption Advertising. If people were given the choice between media with or without advertising, they would choose ad-free media.
This system is meant to replace the current system of funding the media through advertising which has serious drawbacks for a democratic society.
The unpaid labour of the Audience
Media advertising takes an excessive toll on our time. Time is money.
If you got paid the average Canadian wage for all the time you spent watching or reading ads all year you would make over $12,000. That times 35 million Canadians gives a total waste = $420 billions per year.
In Canada 2% of the GDP = $40 billion is spent on advertising in the media. That means that $40 billion is advertising’s annual contribution to sustaining the media in Canada.
Each year as a nation, we waste $420 billion worth of our time in exchange for $40 billion worth of media.
Each year on average a person wastes $12,000 of time in exchange for $1,140 worth of media.
- Big Public Media will eliminate the opportunity that now exists: to buy access to an audience.
- Big Public Media will eliminate the waste of millions of man hours due to advertising.
- Although Big Public Media means a tax increase it should also allow an equivalent reduction in consumer prices. The costs of advertising are built into the price of goods and services. It is like a hidden tax.
- Big Public Media will replace a system where money can buy you a voice in the public sphere with a system where we all have an equal opportunity to express ourselves publicly.
- Big Public Media will allow market forces to operate based on real demand, not the false demand created by advertising. Business success will depend on delivering quality not hype.
- Big Public Media will eliminate the censorship problem we now have, in that media owners, writers and editors self censor so as not to offend the advertisers who fund their work.
Democratically Funded Media guarantees that media content citizens choose to consume is the media that will be funded.
Democratically Funded Media: All info, news and entertainment on request for everyone for no charge with no advertising, no paywalls and no piracy.
If it is good it does not need to be advertised in the media. Friends and family share knowledge.
*Nielsen ratings. http://en.wikipedia.org/wiki/Nielsen_ratings
No Ads Canada © 2016